Tree of Life
Parking Wheelchairs
Every day, many car owners park their vehicles on the parking lots provided for people with disabilities. That’s why we occupied the parking with 70 wheelchairs. The communication objective for the agency was to raise the problem and change the attitude.
Agency: J. Walter Thompson Metro
Creative Directors: Eka Kipiani, Giorgi Popiashvili
Senior Art Director: Aleksandre Tsitskishvili