BANK OF GEORGIA
Reinventing Santa
During historical currency crisis Georgian people were facing the most depressing holidays ever.
The objective was to transform a holiday fairy tale into a true story that not only kids but every grown up could believe in.
Through National Santa Webpage any country resident could become Nation’s Santa and exchange gifts with
complete random strangers based on individual “letters to Santa”
Agency: J. Walter Thompson Metro/Redberry
Creative Director: Eka Kipiani
Senior Art Director: Aleksandre Tsitskishvili
Copywriter: Elene Shengelia, Zuka Berdzenishvili
Art Director: Tina Sharashenidze